Anti-conformist spirit? Totally assumed. Free? Definitely. BOMBERG traces its path off the beaten track of traditional watchmaking and creates watches for those who stand out, cool and creative, confident, all over the world in Latin America (its engine markets notably in Mexico where the brand is already the No. 5 lifestyle watch brand), the USA, Asia and Europe.

A Swiss brand, independent, agile, fast, based in Neuchâtel, BOMBERG has made its mark with strong references to the world of tattoos, symbols and icons. The Tattoo. Precisely. The brand has been close to it since 2012. Forerunner. Daring at the time. Fearless. Today, the claim of its new positioning and advertising campaigns: #TattooYourDesire. A whole universe. Extreme tattoos, intimate tattoos. Different currents around the world, different communities, BOMBERG tell their stories, highlight their creativity, affirm their personality.

Swiss quality, accomplished designs and a particularly competitive accessible positioning are the watchwords in all developments. Where the Swiss brands known as Access often remain classic, BOMBERG is breaking free. Its codes, its spirit and its anti-conformist identity are in keeping with the times.

BOMBERG is not a usual watch brand, BOMBERG is a state of mind, an ultra-creative, different lifestyle brand that is making its way parallel to the classic circuits. Watchmaking today. Already a selection of jewellery and accessories with a strong code... A whole new universe is emerging.

No limit to creation. BOMBERG breaks down the usual archetypes of brands and claims to be a niche brand. Not to please everyone. On the contrary, generating the Yes or No, I like or I don't like. BOMBERG is aimed at characters who reject stereotypes and simply take control. Over themselves first.

December 16, 2020 — frederic layani