Here's to ten years of BOMBERG!


What an incredible journey it has been, full of successes and challenges. To celebrate, BOMBERG announces the launch of its BOMBERG’s BOLT-68 NEO AUTOMATIC ANNIVERSARY collection— which reflects the brand’s striking maverick attitude, design, and individuality. Inspired by Mexican culture and its celebration of life and death, it features three unique timepieces with extraordinaire motifs and engravings and a t-shirt designed specially by Mexican fashion house Ay Güey! presented in a skull shaped leather box. The BOLT-68 NEO AUTOMATIC ANNIVERSARY collection was created to celebrate life to its fullest. To seize every moment while we can, and to live according to our desires, and going beyond the limits that conventions dictate. Carpe Diem!


A celebration to remember. 

BOMBERG’s BOLT-68 NEO AUTOMATIC ANNIVERSARY collection draws inspiration from Mexico's rich culture and traditions, paying tribute to skulls and their mystical meaning.

But why the Skull?

The Skull is the quintessential BOMBERG symbol.

BOMBERG's timepieces became very popular in Mexico when they were first launched ten years ago. Over time, the brand has integrated more stories and tokens from this extraordinary country and into its identity. And of course, one of the most powerful symbols of Mexican culture is the Skull.

The Calavera (skull) is a symbol of death, but in Mexico, it has a more profound meaning. It is the essential symbol of the most fascinating of Mexican traditions: Día de Muertos (The Day of the Dead). A symbol of celebration, love, and remembrance of the bond between the living and the ones that have passed on. The skull reminds us that one day we will all be gone to the after death. But before that happens, we must live life to its fullest according to our own rules, embracing emotions, family, and friends while daring to be different. Seize the day!


An extraordinaire message


In more than one way, BOMBERG is strongly influenced by the pre-Hispanic Mexican culture. To honor this special occasion and celebrate our origins, only extraordinary details would suffice. The engravings on the cases and bracelets of the three watches in the Collection take up the symbolism of the Yaxche, the Mayan Tree of Life.

As the Popol Vuh, the sacred Maya scripture tells, the Gods planted four Yaxche (Ceiba) trees in each corner of the world so that they could hold up the heavens. A fifth Yaxche was then planted in the center of these four trees so that its roots could reach the underworld and its branches reached the heavens. This central tree, called The Life Tree, was viewed as a sacred connector between the three realms: the Underworld, Middle world, and heavens and was thought to provide a channel for souls to travel into either realm. The Life Tree is a powerful symbol. It acts as a channel through which the sacred flows to both the heavens and the underworld, while bringing movement and Life to all Earth creatures. An icon of continuity, which reminds us that Life is a never-ending cycle of growth and change, and that we must cherish and embrace every moment of it!


A mystical collaboration


The special edition t-shirt included in the collection was designed and developed by the Mexican company Ay Güey! ( All production is done at home, in Mexico, which makes this shirt a truly local product. Established with one goal — to spread awareness of Mexican traditions, beliefs, and culture to the world — Ay Güey! puts out authentic designs that are inspired by Mexican tradition and history. Each design is created with soul, offering a fresh new look on an ancient heritage through abstract art, culture-specific references, and relevant sayings on current topics.

For BOMBERG, this has been an exceptional, unique, even mystical collaboration.


Boxed in Perfection


The BOLT-68 NEO AUTOMATIC ANNIVERSARY collection comes in a unique skull-shaped case. When taking out the foam, it is perfect for storing small trinkets and treasures. A great way to keep your belongings while still showing off your unique style.




BOMBERG has always had a close connection to Mexico culture and symbols. To mark the 10th anniversary of the brand, the special timepiece BOLT-68 NEO AUTOMATIC ANNIVERSARY BLACK

has been created, featuring the iconic BOMBERG skull on the dial, a symbol which honors Life and Death with joy and gratitude. This timepiece is a reminder of the brand's roots and its commitment to celebrating life in all its forms.

The chronograph is the perfect mix of strength and elegance. With its stainless-steel construction and all-black accents, it makes a bold statement. The dial features a unique black skull motif in relief. The Super-Luminova® photoluminescent coating on its eyes and teeth, as well as on the indexes and hands adds a touch of edge, while ensuring perfect legibility even in the darkest conditions. 

As with all BOMBERG products, every detail is precise and perfect: sapphire crystal, crown at 12 o'clock, and the second hand with logo counterweight.

This extraordinaire piece of timekeeping jewelry is powered by a Swiss automatic movement produced by independent manufacturer SOPROD, a leading Swiss movement producer located in Tramelan, Switzerland.


The watch is presented in a luxurious black skull leather reusable box, along with a t-shirt specially designed for the occasion by Mexican fashion company Ay Güey!



Technical details

Ref.: BF43APBA.08-2.12

Limited Edition: 200 pieces

Movement: Automatic, 3 Sellita hands, SOPP024, 38-hr power reserve

Case: 42.5 mm, stainless steel. 

Dial: Black skull, green Super-Luminova® in the eyes and teeth

Watch glass: Sapphire with anti-reflective coating

Strap: matte black PVD steel

Buckle: Black Stainless folding clasp on steel

Price: 1850 CHF (VAT excluded)





Founded in 2012 by Rick De La Croix, who wanted to go beyond the limits and conventions set by traditional industry whilst creating superior products, BOMBERG embraces the free and insurgent spirit of millions of people around the world who dare to be different and create their own unusual rules.

By combining extraordinary Swiss research and engineering in watchmaking and a unique inspiration BOMBERG is making its way off the beaten track of traditional industry, creating watches for people who are cool, creative, and confident, all over the world in Latin America (its driving markets, notably Mexico, where the brand is already the fifth preferred lifestyle watch brand), the USA, Asia, and Europe.

All BOMBERG watches are SWISS MADE, with a powerful legacy of craftsmanship and an irrefutably prodigious reputation.

Dare to be different. Dare to be extraordinary. Just live your life. Your way.

Chiara Pensotti